Strategic Management and Change
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چکیده
The focus of this study is on how communication should be applied and managed in times of change in organisations. However, before suggesting communication management strategies for change, it will be necessary to explore the concepts of change and change management. Since change management strategies are directly influenced by principles of strategic management (Burnes, 1996, p. 192), principles of strategic management will be explored extensively in this chapter so that concurrent views and developments in change management can be demonstrated. To be followed later on in Chapter 3 are outlines of the various change management strategies and approaches, specifically with reference to communication management.
منابع مشابه
شناخت و سنجش ارتباط ساختاری پیشران‌های تبیین‌کننده‌ی رهبری استراتژیک در مدیریت شهری (نمونه‌ی موردی: کلان‌شهر اصفهان)
The acceptance of change in organizational behavior is at the managerial level, from management to leadership. In the meantime, strategic leadership sees leadership guidance in the perspective of strategic development, and bi-directional and multimodal communication with a focus on knowledge with the environment inside and outside the organization. It seems that accepting the change and moving ...
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